Every transaction log application is different and needs to be properly analysed, so that strengths and weaknesses can be identified and reported.

As the Daisy Analysis approach puts all of the data into a simple easy to manipulate format, the analysis of risk is now a much simpler process.

Because the analysis and the associated tools are quick, easy to use and very comprehensive, the user can try analyses that normally, they would not be able to perform.

This means that more radical analyses that push the business philosophy to the limit can be examined.

As an example, consider a typical bookmaking application

Traditionally big players who win, would be identified and politely asked to take their business elsewhere.

But is this necessarily the correct response?

An alternative approach might be to analyse the pattern of bets played by the successful punters and then use that information to advantage, by flagging every time the punter makes a bet.