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Post cards are one of the most affordable ways of promoting your company, organisation or even yourself.

The card shown is one drawn for my son, George's, company, PC24hr.co.uk, which provides computer services of all kinds in the Winchester area.

Suppose you are a small business struggling to make a living in a very competitive environment. How can post cards help you grow your business?

• Catalogues are expensive, so why not use a post card with the details of your web site and all of your products.

• Post cards can be inserted into every order to tell your customers about new products.

• They are a very personal way of thanking people and sending quick notes to customers and suppliers.

But post cards have one great advantage over a letter or a catalogue. If they are a work of art in their own right, they do not get immediately binned like so much junk mail!

How many post cards do you have decorating your kitchen or office?

A personal card is not expensive too!

Typical costs are around £400 for the first 1000 cards. This includes all design, a personal commission, the original cartoon and the right to use it in other publications.